Why do some projects fail?

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It’s April 2011 at the TEDxYYC event. As with so many public sharings of ideas, we pretty much expect to hear more stories of glory, heroism, the triumph of the human spirit over, through or along with extraordinarily challenging circumstances that seem to pervade our lives with far to great a frequency for comfort.


Money can’t buy happiness?

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We hear it all the time; ‘Money can’t buy happiness!’. Whoever says that is just not spending it on the right things. It seems there are some things that we can buy that also buy happiness.

One of those things we can buy is not so much a ‘thing’ to buy but rather a reason for buying. It seems that buying for others is just about guaranteed to buy us happiness; substantially more than in may instances buying for ourselves. 

Why is this the case?


Together we planted 15 million trees!

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Over the last 7 years, all together we achieved the amazing challenge of planting 15 million trees! That is like restoring a 12,000 ha forest, an area 2 times the size of Manhattan and larger than the city of Paris!  

We can all give each other a big pat on the back for this.

As global temperatures rise and extreme droughts become the norm, the trees we plant become increasingly critical harbingers of rain and precious freshwater. They also create jobs that lift entire villages out of poverty. 


Business Development Manager

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WeForest is looking for a business development expert to reinforce its sales team.

The position is central to the organization and will be combination of sales, account management and marketing. The candidate will report to the CEO.

Our expectation about this position are high.

Hereafter a tentative list of the first projects to be carried out:


21 nations have pledged to restore over 63 million hectares in Africa, the size of Madagascar, yet...We cannot do this alone!

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Exactly one year ago the AFR100 (the African Forest Landscape Restoration Initiative) was launched to restore 100 million hectares of land in Africa by 2030.


WeForest CEO at Salesforce Essentials Conference

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"WeForest CEO keynote speaker at Essentials, the annual SalesForce user conference in Mechelen, Belgium" - June 21, 2016 - Watch the video.