“Small actions by many can lead to great things”

The members of Norstat’s respondent panels are rewarded for contributing to the market studies. These rewards can be redeemed for a wide range of different incentives, including gift cards, cinema tickets or pastries – and, since 2018, they can opt to grow a tree through WeForest.

Norstat was looking to add something both sustainable and engaging, and they saw WeForest as a serious partner with a substantial environmentally friendly impact. The grow-a-tree option is an easily accessible option where you can see the direct result and impact of your contributions. According to Norstat, it gives the panelists a higher purpose for participating in studies and also fits perfectly into their sustainability strategy. They also engage the panel members by presenting both the individual grow-a-tree statistics as well as the total number of trees, showing how much the panel members have contributed.