Originally published on the Brabantia blog.
This is a huge milestone for WeForest and head sponsor Brabantia. Katrien Delaet, WeForest COO, and Neguest Mekonnen, Director of the Hunger Project Ethiopia, planted the 10 millionth tree in Machakel, a small town in Ethiopia
Marie-Noelle Keijzer, CEO of WeForest, said: “WeForest is very happy to award Brabantia with its 10 millionth tree as a recognition for an inspiring campaign around a good product for our planet. We chose to plant it in the north of Ethiopia where together we are starting a new tree planting project.”
We started the collaboration with WeForest in 2015 as part of our Love Nature Campaign. For every Brabantia Rotary Dryer sold across the globe, we donate one tree. Since the start of the campaign, WeForest has planted more than 500,000 Brabantia trees.
Tijn van Elderen, CEO of Brabantia, said: “We are delighted to be responsible for planting the 10 millionth tree in Ethiopia. To celebrate and remember this milestone we have planted a special tree at our head office in Valkenswaard. In 2016, Brabantia will continue with our Love Nature campaign. Working with consumers and WeForest to protect and restore the world’s environment, we’ve set a goal to plant more than one million trees.”
“Here at Brabantia we will fund the first phase of this new planting project from WeForest which will produce its first trees towards the end of 2016, contributing to a cool, biodiverse and reforested earth for everyone.”
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