After IPCC published their report stating that forests are key to halt climate change, and the drastic fires in autumn in California, companies are more than ever aware of the Corporate Social Respsonsibility card that they have to play. More and more CEO, CSR, Marketing or HR manager are incorporating reforestation in their yearly plans as of tool to motivate their employees, boost their business, feel good about getting up in the morning. “Some companies work with us in the long term. It is so fulfilling for them, and their stakeholders, to see their forests grow” says Marie-Noëlle Keijzer, WeForest CEO.
COP27 was more about holding the bar set in Glasgow, rather than making any further strides forward. This is of course disappointing, but sadly not surprising in the face of significant pressure from countries where the political will is still wedded to fossil fuel based economies.