Norstatpanel is part of Norstat, the leading independent European data collector for market research. Norstatpanel offer their members to plant trees in exchange for credit points. Members are presented to their personal tree-planting progress and other tree related features based on gamification techniques.
“The idea of making tree planting available for our members resonated very well in the project team as we were working with our new member website. Small actions by many can lead to great things and with a lot of members there was potential. Many of our members are eager to plant trees and it has been a pleasure facilitating tree-planting as one of the core features of our new member website."