Provamel invited consumers to post a picture of their DIY eco-friendly Christmas tree on Instagram with the hashtag #provamelxmas. For every picture and every like, they planted a tree.
"Grown from nature, our organic plant based products are naturally better for the planet. But Provamel has never been content to simply stop there. We’re always looking to ways to be more sustainable and eco-friendly, and to lighten the footprint we leave behind us. With this Provamel Xmas campaign, we want to help to secure the future of our planet."