BUSINESS MADAME - WeForest CEO talks 'Love Nature' campaign
'Love Nature' is a successful campaign developed with Brabantia and WeForest to green the desert in Burkina Faso. The message: it is so simple and eco friendly to dry your clothes naturally. Brabantia plants a tree everytime someone buys one of their rotary dryers! To find out more about this innovative campaign, read the full interview with WeForest CEO, Marie-Noëlle Keijzer.