11 October 2019

Bryan Adams: The green summer of ‘69

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Bryan Adams and DHL are partnering up to plant 1 million trees in 2019, and WeForest is one of their official project partners. For every ticket sold for the singer’s Shine A Light-world tour, DHL has pledged to plant one tree in honor of their 50th birthday – the logistics company was founded around the summer of ‘69.

Bryan Adams hopes more artists will do this kind of eco-partnership. “I’m proud to be part of this initiative”, he said. He has been supporting sustainability projects through the Bryan Adams Foundation for over 10 years now.

This initiative is connected to our project in southern Malawi where we are restoring the Mount Mulanje Reserve to prevent erosion, flooding, and landslides – issues caused by the now almost destroyed forest. Furthermore, the mountain has a rich biodiversity and is home to several endemic species such as the Mulanje Cedar tree and the Mlanje Mountain chameleon. Deforestation has had a direct effect on the disappearance or sharp decline of the species living in the reserve.


The Mount Mulanje Reserve has seen severe deforestation in the recent years. © WeForest/Ruben Foquet

To reverse this trend, the area is being restored with two types of forests: montane forests and miombo woodland which is according to its original biodiversity. To further safeguard the forests in the future, alternative job opportunities are being created (like employment in tree nurseries or in the honey sector) and livelihood schemes for the thousands of local families have been set up

We are excited to make the next summer of 69 – 2069 – the greenest one.

Read more about our project in Malawi here.
This site will give you the dates for Bryan Adam’s Shine A Light tour.

Main photo (top): Tree ferns in Malawi ©Ruben Foquet/WeForest

Written by Charlotte Van Campenhout,
WeForest writer.