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Growing Resilience: How Tourism Is Helping Restore Farms and Forests in Zambia

Overview

Building on the potential of tourism as a force for good, the TUI Care Foundation supports and initiates partnerships and projects which create new opportunities and contribute to thriving communities all over the world. Connecting holidaymakers to good causes, it supports education and training opportunities for young people; promotes the protection of the natural environment in holiday destinations; and helps local communities to thrive sustainably and benefit from tourism. The TUI Care Foundation works globally and acts locally – it builds on strong partnerships with local and international organisations to create meaningful and long-lasting impact. The independent TUI Care Foundation was initiated by TUI, the world’s leading tourism business, and is based in the Netherlands.

The TUI Care Foundation and WeForest have been working together since November 2024, with the aim of supporting farmers in Lavushimanda District, Zambia in their transition towards conservation agriculture and agroforestry practices, benefitting the local communities and the surrounding forests and wildlife.

Our Partnership

The Project aims to address socio-economic and environmental challenges through sustainable land management and economic development and by integrating WeForest’s holistic Forest and Landscape Restoration (FLR) model, which is based on three key pillars: stewardship, restoration,and economic resilience. Its primary goal is to enhance food security and improve forest-friendly livelihoods in order to reduce pressure on the critical ecosystems that surround Mpumba, including Lavushimanda National Park to the west and the North and South Luangwa National Parks to the east.
 
In working with WeForest, the TUI Care Foundation is supporting training and capacity-building activities in Lavushimanda, Muchinga Province, Zambia, as well as the planting of agroforestry trees including the multipurpose species Gliricidia sepium. 

Since November 2024, over 230,000 agroforestry trees have been planted, with over 900 local farmers engaged. Through these actions, 124 hectares have been converted to agroforestry. Seedling distribution has also been linked with training sessions in conservation agriculture practices and the distribution of input packs including bean seeds.

Since November 2024

Planted

agroforestry trees​
+

Engaged

local farmers​
+
hectares converted to agroforestry

Juan José Freijo

Chief Sustainability Officer, Brambles

TBC

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Brussels Climate WeekWebinar

From Tree Planting to Landscape Restoration: Lessons from a Decade in Zambia

Join a panel of experts from our team and our partners for a live discussion about what over a decade of work in Zambia’s Miombo woodlands has taught us.

14 October 2026 · 15:00 CEST