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BUSINESS MADAME – WeForest CEO talks ‘Love Nature’ campaign

marie-noelle_keijzer-2013
'Love Nature' is a successful campaign developed with Brabantia and WeForest to green the desert in Burkina Faso.

The message: it is so simple and eco friendly to dry your clothes naturally. Brabantia plants a tree everytime someone buys one of their rotary dryers!

To find out more about this innovative campaign, read the full interview with WeForest CEO, Marie-Noëlle Keijzer.

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